March Marketing Madness: Writing for Your E-Newsletter Audience

In the last post, we discussed how to build your audience list. Once you have a readership, what do you tell them? When you have a mission and a particular audience, the theme of your newsletter should be consistent. So if your newsletter is meant to discuss marketing, its content will remain on the same subject. You [...]

March Marketing Madness: Build Your E-Newsletter List

In the last post we discussed planning your e-newsletter – figuring out your mission and goals, choosing your target audience, and keeping your newsletter consistent. This time, we’ll discuss how to build your audience list. The first thing you want to understand before you set yourself up for disappointment, is that it takes time to build [...]

March Marketing Madness: Planning Your E-Newsletter

Freelance writer and editor, J.M. Lacey is sharing her secrets to E-Newsletter success in a five-part post series this month. Click here to learn more. So you have decided you want your own e-newsletter. After all, you receive several a week in your own inbox, why not have one, too? Just type up some content, [...]

March Marketing Madness: Meet J.M. Lacey

Welcome to March! Last month I made a deadline for a national magazine, helped a good friend launch her website, and survived two trans-Atlantic flights. After all of that, March feels like a great time to take a deep breath and refocus my freelance writing goals. Lucky for me (and you), we have a fabulous [...]

Freelance Writing Links for February

Next month’s guest blogger will be sharing secrets about a powerful marketing tool for non-fiction writers. Until then, here are some awesome links for freelance writers: The uber-successful Kelly James-Enger shares thirteen templates for writers on her blog, Dollars and Deadlines. The list includes templates for a cover letter, query letter, letter of introduction, and [...]

Great blogs for writers

Every time I turn my head, a new industry blog turns up. Some of them are full of high-quality content, and others seem slapped together,  full of regurgitated information that has been repackaged again and again, only with different bullet points and a new stock photo. Trying to find the great blogs among so many [...]

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