March Marketing Madness: Get Your E-Newsletter Read

Last time, we discussed the importance of a well-designed e-newsletter. Once you’ve prepared your content, design, and list, you are ready to send it out to the masses. So how do you ensure it gets read? First, your subject line will determine your open rate. Avoid phrases that will get you booted to the spam filter, [...]

March Marketing Madness: Your E-Newsletter – Design Matters

We talked about how important great content is to your e-newsletter in the last post. Which brings us to design. Does it really matter what your newsletter looks like as long as it reads well? In short, yes. We’re taught that what someone is on the inside is what matters, but doesn’t it help when [...]

March Marketing Madness: Writing for Your E-Newsletter Audience

In the last post, we discussed how to build your audience list. Once you have a readership, what do you tell them? When you have a mission and a particular audience, the theme of your newsletter should be consistent. So if your newsletter is meant to discuss marketing, its content will remain on the same subject. You [...]

Query Critique Contests & Book Giveaways in March

Young Adult writer Alicia Caldwell (our “Query Diaries” blogger) is back to share contest links with Inky Fresh readers. Keep reading for awesome book giveaways, author interviews, and chances to win query critiques. Act fast — some of the contest deadlines are today! Query and First Chapter Critiques First chapter critique by the wonderful, the awesome, [...]

March Marketing Madness: Build Your E-Newsletter List

In the last post we discussed planning your e-newsletter – figuring out your mission and goals, choosing your target audience, and keeping your newsletter consistent. This time, we’ll discuss how to build your audience list. The first thing you want to understand before you set yourself up for disappointment, is that it takes time to build [...]

March Marketing Madness: Planning Your E-Newsletter

Freelance writer and editor, J.M. Lacey is sharing her secrets to E-Newsletter success in a five-part post series this month. Click here to learn more. So you have decided you want your own e-newsletter. After all, you receive several a week in your own inbox, why not have one, too? Just type up some content, [...]

March Marketing Madness: Meet J.M. Lacey

Welcome to March! Last month I made a deadline for a national magazine, helped a good friend launch her website, and survived two trans-Atlantic flights. After all of that, March feels like a great time to take a deep breath and refocus my freelance writing goals. Lucky for me (and you), we have a fabulous [...]

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